Rolls-Royce’s Competitor is Down: Maybach’s Future at Knifepoint
How much does this car cost know, perhaps, only the buyers and the sellers. Nevertheless, it is highly probable that Maybach 62 Landaulet will be the last car of the present history of the company. When priceless cars don’t save the situation it means that the things are worse than ever!
The future of Maybach is at knifepoint.
Last year the company Rolls-Royce reached 1000 cars for the first time in its history – to be more exact, the dealers sold 1010 cars to the clients. The demand on luxurious vehicles is so high that in a number of countries the dealers stopped orders for the cars – the queue it already too long. On this flawless background the example of Rolls-Royce’s competitor Maybach looks even more depressing.
Dieter Zetsche, the head of Daimler, told The Car Connection about the hardships of the brand. Last year the clients bought only 146 Maybachs. In comparison to its competitors the figure is killingly small and moreover it is only 10% from the sales plan for the year. The recently released Landaulet which is a good car that went into series at once but yet it doesn’t save the situation.
The conclusion is obvious – Maybach is causing only losses to its owners. Dieter Zetsche confessed that the investments do not repay, but he stated that in the current situation it doesn’t matter. Another conclusion that arrives from the situation – in fact, it is theoretically possible to compete with Rolls-Royce.
Nevertheless the perspectives of the company seem vague. The head of Daimler gave to understand that it might be better to give up before it is too late. What does that mean? It means that the development of new models is under question. At the moment financial losses are comparatively small, because the existing models 57 and 62 are based on the previous generation of Mercedes S-Class. Maybe it is the root of all evil? But the creation of something revolutionary will inevitably cost a fortune. The company and particularly Dieter Zetsche are planning to make a decision during the following 2 years. During this period of time all Maybachs can account for is a slight face-lifting. And if during these 2 years the situation doesn’t change the probability of the brand to sink into oblivion is extremely high.
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