Here is a Simple Way to Learn A Lot about a Person by the Car he Drives. Part 2
A number of marketing analysts stress that recently there has appeared the new generation of buyers. They look upon the car as upon an accessory. From such people you can hear: “Who drives up the negotiations in an Alfa Romeo? Only BMW.” They are bored by technical details and car’s abilities, but it is extremely important that the car should match the color of their new iPod. These “new formation buyers” can spend 5 thousands on optional accessories like driving glasses or suede driving gloves.
Yet there is one more question: do men differ from women in their auto priorities? Women are obsessed with safety, reliability and price, whereas men think vice versa – drive, power and style.
As has been mentioned above car manufacturers have special branches where professionals collect clients’ “demography” data. It helps position new models properly on the market. For instance, the person who drives a Volvo will hardly ask for a Jaguar or Alfa Romeo prices. These brands have different clients and, which is more important, different approach towards positioning.
If you take the Swedish Volvo. Of course, the Scandinavians don’t sell as many cars as, for instance, Mercedes. But this fact doesn’t prevent the company to be a highly successful one and their cars – be in demand. Just look at how many married women with children prefer these cars from Goteborg. Volvo is considered to be the leading company in car safety and a great number of married couples buy cars of this brand.
But in fact, during the few recent years Volvo has been developing youth models. For example, the golf-class hatch-back C30. Such a policy will inevitably lead to the manufacturer’s expanding their client range and thus increase the overall selling capacity.
But there are people who will never understand Volvo owners – the owners of VW R32. The majority o f them are under 40, they are successful and easy-going. They don’t appreciate smart “cover” – they are for the quintessence. Such people are frank and responsible.
Actually the same can be said about Honda Accord owners – they are intellectual who enjoy “hot stuff”. Such people are aware of the latest fashion trends and never hunt for the title of a “society lioness.”
Mercedes CL-class. As a matter of fact, well-off people often drive this car: for example, high-class dentists or a plastic surgeon. He bought his Mercedes so that everyone could see that it is he who’s driving by. Such a man always surrounds himself with refined luxury, he knows that count of time and keeps open house. In life he is the master of any situation, a predator.
It is not possible to account on all the cars in a single article as it is impossible to speak about all the types of people. So the thing you need to rely on is your intuition. It is the intuition that will hint you on what kind of person is standing right in front of you.
Here is a Simple Way to Learn A Lot about a Person by the Car he Drives. Part 1
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