Fiat Is Able To Destroy Lancia By Buying Opel
Sunday, 31.05.2009Opel company is still in the unenviable position. Judge for yourself. In the GM Europe unit it was explicitly stated: for Opel to make a profit, you’ll need $ 1.2 billion, and to stop the mass dismissals, you should have about $ 4.5 billion. But where to take the money is unknown. This is why Opel is anxious about finding out.

For example, recently Markionne Sergio, the head of the Italian concern, Opel managers and trade union representatives of German company assembled at a meeting on cooperation. And immediately after the meeting came a disturbing rumor that the Fiat «daughter» Lancia is under threat of closure.
This turn of events is likely to occur Opel will be bought by Fiat. Deadly logic, because every year around the world more than 100 thousand Lancia cars are being sold, mostly on domestic market.

In search of a new field of application of his knowledge and maximalism Vincenzo Lancia - auto amateur and FIAT factory tester - decided in 1906 to open his own business in developing and producing cars. Vehicles that were sold under the brand name, were different from the FIAT models in large size, powerful engine and the rich interior decoration. From 1969 Lancia is an integral part of FIAT. Today Lancia cars do have the same original appearance and are the same luxurious inside and the same familiar to massive Italian buyer (not without the participation of the Italian authorities to stimulate demand for automobiles of FIAT Auto SpA concern by imposition of high taxes on import). Outwardly, Lancia cars totally ignore the issues of global unification, popular styles of car design and other attributes of modernity and still maintain a national identity.
But the biggest success “Lancia” reached in rally. The team has won the last World Cup for automakers in 1972 on Lancia Fulvia car. In the team classification for the World Championship Rally Lancia won 10 times. Three times (1974, 1975 and 1976) the team won on a specially set up for the rally Lancia Stratos, once in 1983 on a car Lancia 037 and six times (1987 and 1992) on the legendary Lancia Delta.




